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2018 Keynote Address

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2018 Keynote Address
18 September 2018 | 1610 - 1710hrs | World Ballroom, Level 23, BCC

Transforming Your Audience Engagement

The traditional methods of event marketing in the MICE industry is undergoing a transformation, moving away from a linear speaker-delegate approach towards a more experiential experience that uses new tools and engagement models to encourage more personal and community participation. The speaker and panel looks at what makes an experiential event effective and successful? They will also discuss how the industry can leverage opportunities to build greater brand sustainability and get higher ROI, and how MICE planners can work with marketers and influencers from multi disciplines to improve the way they engage with audiences.

 Oscar CerezalesCOO, MCI Asia-Pacific

 Presenter & Panellist:
 Martin NydeggerCEO, Switzerland Tourism
 Nichapa YosweeVice President – Business, Thailand Convention & Exhibition Bureau (TCEB)
 Daniel Chua, Vice President – Meetings & Incentives, Singapore Associations of Conventions and Exhibition Organisers (SACEOS)

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