IT & CMA - 2018 Incentive & Experiential Marketing Forums
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2018 Incentive & Experiential Marketing Forums

 Take Advantage Of The Learning Opportunities At IT&CMA. Find Out More



2018 Incentive Forum Sessions
Held On 19 September 2018 | Lotus Suite 5, Level 22, BCC

Incentive Forum 1 | 19 September 2018 | Time: 1400 - 1500hrs
Re-discovering The Link Between Motivation and Incentives

What’s your motivation to change? This session will equip participants with the “whys” of incentive travel: why incentive travel works as a vehicle for loyalty and engagement, and how it can be used as a tool to foster behaviour change.


 Presenter: Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global DMC


Incentive Forum 2 | 19 September 2018 | Time: 1530 - 1630hrs
Creative Ideas For Incentive Travel

Running out of creative ideas for incentive travel experiences? Losing market share? This session looks at the latest propositions that will get the attention of incentive planners. From ‘precinct’ to ‘experience concept’ selling, this workshop is aimed at assisting the next generation sellers to stand out from their competitors, particularly sales executives from hotels and destination management companies.


 Presenter: El Kwang, Founder and CEO, Untangled and Chairperson of SITE Global Conference Bangkok 2019



2018 Experiential Marketing Forum Sessions
Held On 20 September 2018 | Lotus Suite 5, Level 22, BCC

Experiential Marketing Forum 1 | 20 September 2018 | Time: 1415 - 1515hrs
Embracing Digital Transformation for a Better Customer Experience Design

Digital transformation is about being data enabled. Smart use of data collection technology and data innovation will help the marketer sense, analyse, test, validate and design customer experiences that are situation and audience specific.

Instead of guessing , ‘smart organisations’ can know customer preferences, behavioural traits, and their centres of influence and design branded experiences that are aligned. Over time and with smart touchpoint and interaction design, the experience will get better and there is an opportunity to evolve as customer taste changes.


 Presenter: Azhar Azib, Founder/ Principal, Rawonion Decisions


Experiential Marketing Forum 2 | 20 September 2018 | Time: 1530 - 1630hrs
Setting A Successful Game Plan To Engage Your Audience

In the age of the customer, offering unique and stimulating experiences starts from the very first interaction all the way through to post event. Find out how leading event organisers are using gamification to improve audience engagement and retention using clever event technology solutions.


 Presenter: Joe Ciliberto, Global Director Sales and Marketing, EventsAir


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