In Conjunction with the Leading International MICE Event centered in Asia-Pacific
26 September 2019 | Bangkok Convention Center at CentralWorld
The ASEAN MICE Forum is the only one of its kind in the world that advances ASEAN's latest MICE development and insights on an international scale through promotion, awareness and conversation between the region's key players and the global community.
ASEAN MICE Forum 1 | 1040 - 1140hrs | Lotus Suite 5, Level 22, BCC
Building A Sustainable MICE City – What We Need To Do To Get It Right?
What makes a destination city successful for business events now and long into the future? Why are some destinations not building a sustainable MICE city? Hear from our speakers on the challenges destinations face in creating sustainable business models, and what they must do to be able to go beyond leisure travel and attract business event planners in the long term.
ASEAN MICE Forum 2 | 1400 - 1500hrs | Lotus Suite 5, Level 22, BCC
SMART Cities – Leveraging MICE to Diversify and Support Economic Growth
This session looks into what destinations are doing to align their MICE industries with their governments’ key economic growth strategies and how they can leverage MICE events to maximise economic and community benefits. It will provide examples of how this is being done across the Asia region and how governments are making the connection between economic growth strategies, economic diversity and MICE, especially in the transformation of their economies from manufacturing to creative and knowledge economies.